Post by account_disabled on Feb 24, 2024 3:01:20 GMT -8
“There is no point of arrival because you never stop” (cit. Lorenzo Breda of INTRA Group ). This is the perfect summary of the episode of the Digital Brunch which featured INTRA Group , a Verona company with more than 400 employees and active in 8 regions which operates in the professional cleaning and logistics sector. For Lorenzo Breda, marketing and communication must function according to the IN/OUT logic and the processes must be digitized to make them measurable. From the showcase site to the content site that generates leads Lorenzo, after having gained experience in various corporate sectors (from personnel management to purchasing), receives the role of digital facilitator and is responsible for digitizing processes, inside and outside the company . The showcase site becomes a content site with a blog which, based on an editorial plan and a precise calendar, allows you to generate leads.
Everything must be measured and there are two America Mobile Number List partners for this great challenge: Zucchetti which offers support for the management of production processes, personnel and even recruiting ; Powerapp that brings the philosophy of the Digital Seller to the company . To be or not to be a Digital Seller: that is the question Lorenzo Breda had already started his journey as a Digital Seller: he liked relationships, communication and numbers. The elements were all there but it was during a course with Carloalberto Baroni that he understood that the philosophy of the Digital Seller must be applied continuously and with very specific objectives and strategies. Everyone needs to be able to know when a lead, a contact, a customer is hot or not. “This is even more important in a sector where service supply contracts cover a period of 2/3 years: we must be ready to understand when it is time to sow and when it is time to harvest” says Lorenzo.
Contacts are managed with hubspot so as not to waste the wealth of data collected by the company over the years and to work effectively on the CRM. I am the evaluator and I solve problems (of comparison and choice) To further develop the approach aimed at customers, an evaluator was created which allows you to compare three offers from different companies with reference to cleaning and logistics services. The evaluator was proposed on the internet through promotional campaigns on Linkedin with a landing page and a form. Based on the returns, Hubspot sends a series of focused emails with other valuable content and gifts (which Carloalberto likes so much) with a book by the company owner "The seven + one wonders of business outsourcing". Data is important but measurement is everything It is essential to collect data but measurement is everything.
Everything must be measured and there are two America Mobile Number List partners for this great challenge: Zucchetti which offers support for the management of production processes, personnel and even recruiting ; Powerapp that brings the philosophy of the Digital Seller to the company . To be or not to be a Digital Seller: that is the question Lorenzo Breda had already started his journey as a Digital Seller: he liked relationships, communication and numbers. The elements were all there but it was during a course with Carloalberto Baroni that he understood that the philosophy of the Digital Seller must be applied continuously and with very specific objectives and strategies. Everyone needs to be able to know when a lead, a contact, a customer is hot or not. “This is even more important in a sector where service supply contracts cover a period of 2/3 years: we must be ready to understand when it is time to sow and when it is time to harvest” says Lorenzo.
Contacts are managed with hubspot so as not to waste the wealth of data collected by the company over the years and to work effectively on the CRM. I am the evaluator and I solve problems (of comparison and choice) To further develop the approach aimed at customers, an evaluator was created which allows you to compare three offers from different companies with reference to cleaning and logistics services. The evaluator was proposed on the internet through promotional campaigns on Linkedin with a landing page and a form. Based on the returns, Hubspot sends a series of focused emails with other valuable content and gifts (which Carloalberto likes so much) with a book by the company owner "The seven + one wonders of business outsourcing". Data is important but measurement is everything It is essential to collect data but measurement is everything.