Post by account_disabled on Dec 28, 2023 3:01:20 GMT -8
Research shows that as many as 46% of Google searches concern local services. This is why companies invest in local positioning . What is it, why is it worth betting on it and how to do it to gain and not lose? Read our guide and learn how to become recognizable by customers on the local market thanks to positioning. Do you want to quickly build online visibility? BET ON ADVERTISING IN GOOGLE ADS Local positioning - why is it worth it? The numbers speak for themselves Numerous studies on local search results confirm that there is huge potential in local positioning . It is worth emphasizing that: 46% of Google searches are for local queries ; 88% of consumers who searched for local queries visited a given store or company within 24 hours or decided to contact them by phone ; as many as 18% of local inquiries generate a purchase (of other inquiries only 7%); 4 out of 5 consumers look for information about local companies using an Internet search engine (most of them use Google); 29% of users search for local results at least once a week ; 86% of users get to know the company's location on Google Maps . Despite this, as many as 56% of companies operating on the local market do not decide to create a Google My Business card and optimize it.
This is a big mistake, because without a Google company WhatsApp Number List profile, we are practically unable to compete on the local market, and our company will not be shown to users from the immediate area on Google maps. What is local positioning? Local positioning is the process of optimizing a website or online store in such a way that the website attracts as many interested people as possible in a given location. Most often, companies decide to optimize for the Google search engine algorithms, but some users also use search engines such as Bing or Apple Maps. Local positioning arose from the geolocation service introduced by Google in 2014 ("Pigeon" update). Thanks to it, the user receives results for a specific query that are related to the place where he is located, even if he does not enter the name of the city or district in the search window. Local business owners are especially interested in having their website displayed in Google maps search results, which appear above the organic results.
This is the so-called local pack, which shows the three most relevant results to the query, located on the Google map in the immediate vicinity . Local positioning is also important for those companies that count on tourist traffic - these tourists do not know the city and local search, showing companies and stores directly near the current location, is worth its weight in gold for them. In this way, customers can be attracted to catering establishments - restaurants and cafes. Google My Business card - the cornerstone of positioning on the local market An important element of promoting a company on the local market is creating a Google My Business card and then properly optimizing and managing it. While a Google My Business listing is not a ranking factor and does not in itself affect your website's position in Google, having one brings many benefits. Benefits of having a Google My Business card: generating website traffic, referring customers to an online or stationary sales point, increasing brand awareness. How to create a Google My Business listing? To create a Google My Business card, it is worth having a physical address .
This is a big mistake, because without a Google company WhatsApp Number List profile, we are practically unable to compete on the local market, and our company will not be shown to users from the immediate area on Google maps. What is local positioning? Local positioning is the process of optimizing a website or online store in such a way that the website attracts as many interested people as possible in a given location. Most often, companies decide to optimize for the Google search engine algorithms, but some users also use search engines such as Bing or Apple Maps. Local positioning arose from the geolocation service introduced by Google in 2014 ("Pigeon" update). Thanks to it, the user receives results for a specific query that are related to the place where he is located, even if he does not enter the name of the city or district in the search window. Local business owners are especially interested in having their website displayed in Google maps search results, which appear above the organic results.
This is the so-called local pack, which shows the three most relevant results to the query, located on the Google map in the immediate vicinity . Local positioning is also important for those companies that count on tourist traffic - these tourists do not know the city and local search, showing companies and stores directly near the current location, is worth its weight in gold for them. In this way, customers can be attracted to catering establishments - restaurants and cafes. Google My Business card - the cornerstone of positioning on the local market An important element of promoting a company on the local market is creating a Google My Business card and then properly optimizing and managing it. While a Google My Business listing is not a ranking factor and does not in itself affect your website's position in Google, having one brings many benefits. Benefits of having a Google My Business card: generating website traffic, referring customers to an online or stationary sales point, increasing brand awareness. How to create a Google My Business listing? To create a Google My Business card, it is worth having a physical address .